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Managing Fire and Emergency Services Study Guide (0873267680)

This companion Study Guide to the new revised edition of the 2002 best-selling text and training book (9780873267632), covers all the nuts and bolts of organizing and deploying resources, including organizational structure, fire station location planning, fiscal management, maintenance and replacement of vehicles and equipment, and personnel practices. (Replaces ISBN 9780873267564) Product details Format Paperback | 300 pages Dimensions 196.85 x 260.35 ...
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Advertising, Sex, and Post-Socialism : Women, Media, and Femininity in the Balkans (9781498557160)



Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major "factories" of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.


Product details

  • Paperback | 220 pages
  • 150 x 230 x 16mm | 308g
  • Lanham, MD, United States
  • English
  • 1498557163
  • 9781498557160


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